Labubu Manufacturer’s Profits increase by approximately 400% in 6 months.
The bizarre creature, part of Pop Mart’s The Monsters line, has become a pop culture sensation, driving sales of more than 4.8 billion yuan ($670 million) in just six months, accounting for around one-third of the company’s entire revenue.
Beijing — Pop Mart, a Chinese toy behemoth, reported a nearly 400% increase in first-half profits, fueled by the runaway global success of its “ugly-cute” Labubu dolls.
The bizarre creature, part of Pop Mart’s The Monsters line, has become a pop culture sensation, driving sales of more than 4.8 billion yuan ($670 million) in just six months, accounting for around one-third of the company’s entire revenue.
From Trend to Global Expansion.
Wang Ning, Pop Mart’s CEO, stated that the company is now on course to exceed its previous sales target of 20 billion yuan for 2025, with projections indicating that it will exceed 30 billion yuan ($4.1 billion) by year-end.
To meet demand, the company is stepping up its worldwide expansion, with plans to open 50 stores in the United States by December and penetrate new markets in the Middle East, Central Europe, and Latin America.
More than just toys.
What started as a funny figurine has evolved into a lifestyle phenomenon. Along with the dolls, Pop Mart has released Labubu-inspired items such as small phone charms, solidifying the character’s presence in fashion and everyday culture.
Celebrities including Rihanna, David Beckham, and K-pop sensation Lisa have been sighted with Labubu, boosting the toy’s “viral” fame around the world.
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