Trufud offers customers homegrown, cleaner, and more environmentally friendly vegetables.

Trufud is an Omani brand that is rapidly gaining traction in the local agricultural landscape thanks to its unwavering commitment to become the country’s first vertical farmer.

MUSCAT: The agriculture industry faces enormous and unheard-of challenges as the world’s population grows and urbanization increases. Vertical farming is an effective and ecological alternative that is gaining popularity and is revolutionizing agriculture globally. Trufud is promoting the vertical farming revolution in Oman to ensure food security for the Sultanate and to supply consumers with fresh vegetables straight from the farm.

With its unwavering commitment to leading the nation in vertical farming, Trufud, an Omani brand, is rapidly gaining traction in the local agricultural landscape. Trufud, a company steeped in Oman’s rich history, personifies the “Made in Oman” concept and reflects the country’s dedication to sustainability and high standards.

A paradigm change in agriculture, vertical farming uses cutting-edge methods to cultivate crops in controlled indoor settings in layers that are stacked vertically. In addition to making the most of available space, this approach uses less water and does away with the need for dangerous pesticides. Vertical farming reduces transportation expenses and carbon emissions by bringing food production closer to urban areas, opening the door to a more sustainable future.

The Managing Partner at Trufud, Dr. Aadil Alexander, states, “At Trufud, we think that the future of agriculture resides in sustainable practices that not only feed our rising population but also safeguard our planet.” “Vertical farming is an essential change in the way we produce food, not just a fad. We may design an environmentally conscious and effective system by utilizing creativity and technology.

The basis of Trufud’s purpose is an intense love for presenting Oman’s distinctive flavors and premium ingredients. Over 15 types of fresh products, including vegetables, salad greens, and herbs, are being produced by Trufud. Introducing cleaner, greener, and locally grown produce is a priority for the company.

“We invest in the wellbeing of our planet and strengthen our economy when we buy locally. In addition to encouraging a sustainable culture, this program is a big step in making sure that everyone has access to fresh, local vegetables, says Dr. Aadil Alexander.

At the moment, Trufud goods are sold in all of the Sultan Center, Spinneys, Talabat, and Al Fair stores.

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