Liva Insurance is pleased to announce its collaboration with the Fashion Future Program 2025, a ground-breaking program designed to develop young Omani people in the fashion sector, with the goal of empowering local talent and assisting local enterprises.
Muscat Liva Insurance is pleased to announce its collaboration with the Fashion Future Program 2025, a ground-breaking program designed to develop young Omani people in the fashion sector, with the goal of empowering local talent and assisting local companies.
Under the direction of renowned designer Amal Al Raisi, the program will provide ten Omani women with a special chance to develop their business savvy and creative abilities, putting them on the path to become future leaders in the Sultanate of Oman’s rapidly growing creative industry.
As a key initiative aligned with Oman Vision 2040 and Liva Insurance’s In-Country Value (ICV) goals, the Program focuses on empowering women, fostering youth development, and contributing to the country’s diversity and inclusion objectives.
The nine-month program, running from January to October 2025, will offer a comprehensive curriculum covering 20 subjects, including fashion forecasting and entrepreneurship. Additionally, students will gain valuable insights from industry experts and real-world experience through an internship with a renowned international designer. Liva insurance will not only be a sponsor of the initiative but will also utilize some of the expertise of its employees to give practical advice and courses to the participants.
Speaking about the partnership, Hanaa Al Hinai, CEO of Liva Insurance stated: “As a company deeply rooted in the Sultanate, we are proud to support objectives that inspire the youth and nurture local talent. The Fashion Future Program reflects our commitment to empowering young Omanis, particularly women, to step into leadership roles in emerging sectors. We feel that it is our responsibility to help the youth in gaining global expertise and this program perfectly aligns with this.”
Commenting on this partnership, Amal Al Raisi added: “As we look ahead, the Oman fashion market is projected to generate US$377.70 million in revenue by the end of this year, with an impressive annual growth rate of 7.82% expected through 2029, ultimately reaching a market volume of US$550.30 million. By investing in creative industries, we are not only helping to shape the future of these individuals but also contributing to Oman’s Vision 2040 of a diversified, knowledge-based economy. It’s about giving our youth the tools to succeed and helping them thrive in an increasingly global and competitive market. Our partnership with Liva Insurance is one that ensures that we give our local talents the best exposure to global practices”
At launch, the Fashion Future Program will incorporate AI-powered tools into its curriculum, equipping participants with essential skills for success in the digital world. This focus on technological innovation will prepare participants for the evolving fashion industry, ensuring that the next generation is ready to thrive in an increasingly digital marketplace.
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